After 25 years in ecommerce, one truth became clear: retail operations teams are drowning in manual, repetitive work that keeps them from focusing on strategy and growth. Product data arrives in PDFs, spreadsheets, and emails. It needs to be cleaned, standardized, enriched, and published—over and over again.

MerchantOps exists to automate the operational grind. We're building AI agents that handle the tedious work so commerce teams can focus on what matters: delighting customers and growing revenue. Product enrichment is just the beginning. Our vision is an AI agent for every role in the commerce operation.

We serve retailers, distributors, and brands who manage large product catalogs. Our customers typically have:

• Hundreds to millions of SKUs that need constant enrichment and updates • Data arriving from multiple vendors in inconsistent formats • Teams spending hours on manual data entry and cleanup • A need for better product content to improve AI discoverability and conversions

Whether you're a sporting goods retailer, a golf equipment distributor, or a global brand managing thousands of products, MerchantOps helps you get better product data to market faster.

MerchantOps was born from decades of experience in the trenches of ecommerce. Our founder, Michael von Bodungen, co-founded CrossView in the late 90s—a systems integrator that built ecommerce platforms for large retailers and global brands. As CEO, he grew the company to 250 people before its acquisition by PFSweb in 2015.

After four years at PFSweb and a stint at VTEX helping the Brazilian ecommerce platform expand in the US, Michael had seen enough. He'd watched countless retailers struggle with the same operational challenges year after year.

With the emergence of AI and coding agents, the opportunity became clear. Armed with Claude as a coding partner and a deep understanding of retail operations, Michael set out to build what he wished had existed for the past 25 years: intelligent agents that actually understand commerce operations and can do the work.

Customers choose MerchantOps because we understand their world. We're not a generic AI tool trying to fit into commerce—we're purpose-built for retail operations by people who've lived it.

• **Domain expertise**: We understand SKUs, attributes, categories, and the nuances of product data • **AI-native**: Built from the ground up with modern AI, not bolted on as an afterthought • **Practical automation**: We focus on workflows that actually save time, not flashy demos • **Integration-ready**: We work with your existing stack—PIMs, ecom platforms, ERPs—not against it • **Self-service**: Get started immediately without talking to sales. We trust you to evaluate the product.

Product enrichment is step one. The commerce operation has dozens of roles that involve repetitive, rule-based work that's perfect for AI agents:

• **Merchandising**: Automated category management, assortment planning, and product placement • **Promotions**: Intelligent promotion creation, testing, and optimization • **Inventory**: Demand forecasting, reorder recommendations, and allocation • **Pricing**: Dynamic pricing, competitive analysis, and margin optimization • **Email & Social**: Personalized content generation and campaign optimization

Our goal is to build an AI agent for every operational role—a team of digital workers that augment your human team and let them focus on strategy, creativity, and customer relationships.

We have a straightforward SaaS pricing model:

• **Free trial**: 30 days to evaluate with up to 500 enrichments • **Standard**: $500/month for growing teams • **Pro**: $1,000/month for larger operations • **Enterprise**: Custom pricing for large organizations

We charge based on usage (enrichments and web searches) and team size. No hidden fees, no complex pricing calculators. We succeed when our customers succeed—when they save time, improve their product data, and grow their business.

We're building a small, exceptional team. We only hire people who are smarter than those already here—exceptional people do great things when paired with like-minded people.

If you're passionate about ecommerce, love to code, understand how retail operations actually work, and want to build AI agents that make a real difference, we want to talk.

We value: • **Deep expertise**: You've done this work before and understand the domain • **Builder mentality**: You ship code, not slide decks • **Curiosity**: You're genuinely excited about what AI can do • **Ownership**: You take responsibility and see things through

If this sounds like you, reach out. Let's have a conversation.