MerchantOpsMerchantOps
Healthcare Solutions

Your inventory is your greatest asset.Your product catalog is your biggest liability.We fix that.

Missing HCPCS codes. Thin descriptions. No clinical attributes. MerchantOps fixes the middle — so your catalog can Source, Structure, and Sell.

Serving: DME/HME suppliers, medical device manufacturers & distributors, healthcare e-commerce retailers, MSOs, independent pharmacies, and nutraceutical/vitamin retailers.

Medical diagnostic tools mounted on a clinical wall
The Challenges

Why healthcare product data is uniquely hard

Healthcare commerce demands precision, compliance, and depth that generic enrichment tools can't deliver.

Missing Clinical Attributes & HCPCS Errors

Incomplete or incorrect HCPCS codes, missing NDC numbers, absent FDA classification data, and gaps in clinical attributes mean rejected claims, compliance risk, and products that never surface in procurement searches.

Thin, Non-Compliant Product Descriptions

Generic one-line descriptions lack the clinical detail, regulatory language, and structured specifications that healthcare buyers, formulary committees, and procurement platforms require to evaluate and approve products.

Inconsistent Specs Across Platforms

The same product listed on your website, Amazon, group purchasing portals, and distributor catalogs with different attributes, weights, dimensions, and descriptions — eroding trust and causing order errors.

Low AI and Search Discoverability on Healthcare Listings

Healthcare products invisible to AI shopping agents and buried in search results because listings lack structured data, clinical keywords, condition-specific language, and the markup that Google, ChatGPT, and procurement search engines need.

How We Solve It

Every pain point, mapped to a solution

MerchantOps addresses each challenge with purpose-built AI that understands your industry.

Challenge

Missing clinical attributes & HCPCS errors

MerchantOps Solution

AI auto-extracts and validates HCPCS codes, NDC numbers, FDA classifications, clinical attributes, and compliance fields from manufacturer specs, packaging, and reference databases.

99.2% attribute completeness
Challenge

Thin product descriptions

MerchantOps Solution

Generates clinically accurate, regulation-aware descriptions enriched with proper medical terminology, indication data, contraindications, and structured specifications — written for both clinicians and patients.

8x richer product content
Challenge

Inconsistent specs across platforms

MerchantOps Solution

Single source of truth for every SKU. Enriched data syncs to your website, Amazon, GPO portals, and distributor feeds with platform-specific formatting — always consistent, always current.

100% cross-channel consistency
Challenge

Low AI and search discoverability

MerchantOps Solution

Optimizes every listing with condition-specific keywords, structured medical markup (Schema.org MedicalDevice), and AI-discoverability signals so products surface accurately in Google, ChatGPT, and procurement search engines.

Products AI agents can find and surface
Content Transformation

See the difference AI enrichment makes

A real example: "Folding Rollator Walker with Seat" — before and after MerchantOps.

A silver rollator walker standing against a wall

Folding Rollator Walker with Seat

Mobio Marketing / Unsplash

Field
Before MerchantOps
After MerchantOps
Product Title
Rollator - Silver
Drive Medical Folding Rollator Walker with Padded Seat, 6" Wheels, 300 lb Capacity, Aluminum Frame — Silver
Description
Rolling walker with seat. Silver. Foldable.
FDA Class I lightweight aluminum rollator walker with integrated padded seat and backrest for rest breaks during ambulation. Features 6" dual-caster wheels for indoor/outdoor use, ergonomic loop-lock hand brakes, height-adjustable handles (32"–37"), removable under-seat storage basket, and one-hand folding mechanism. Ideal for patients with reduced ambulatory endurance, balance impairments, post-surgical gait training, and age-related mobility limitations. Weight: 15 lbs. Capacity: 300 lbs. Meets ANSI/RESNA standards.
HCPCS Code
(empty)
E0143 — Walker, folding, wheeled, with seat
Weight
15 lbs
15 lbs (6.8 kg)
Weight Capacity
300 lbs
300 lbs (136 kg)
Material
(empty)
Anodized aluminum frame, padded vinyl seat, rubber-grip handles
Wheel Size
6 in
6 in (15.2 cm) dual-caster, indoor/outdoor
Seat Height
(empty)
23 in (58.4 cm) from ground
FDA Class
(empty)
Class I — 890.3420 (Walking Aid)
Clinical Keywords
(empty)
rollator walker, folding rollator, rolling walker with seat, mobility aid, gait training, reduced ambulatory endurance, balance support, senior walker
Schema Markup
None
MedicalDevice + Product (fully structured)
Discoverability
22/100
94/100
Product Title
Before
Rollator - Silver
After
Drive Medical Folding Rollator Walker with Padded Seat, 6" Wheels, 300 lb Capacity, Aluminum Frame — Silver
Description
Before
Rolling walker with seat. Silver. Foldable.
After
FDA Class I lightweight aluminum rollator walker with integrated padded seat and backrest for rest breaks during ambulation. Features 6" dual-caster wheels for indoor/outdoor use, ergonomic loop-lock hand brakes, height-adjustable handles (32"–37"), removable under-seat storage basket, and one-hand folding mechanism. Ideal for patients with reduced ambulatory endurance, balance impairments, post-surgical gait training, and age-related mobility limitations. Weight: 15 lbs. Capacity: 300 lbs. Meets ANSI/RESNA standards.
HCPCS Code
Before
(empty)
After
E0143 — Walker, folding, wheeled, with seat
Weight
Before
15 lbs
After
15 lbs (6.8 kg)
Weight Capacity
Before
300 lbs
After
300 lbs (136 kg)
Material
Before
(empty)
After
Anodized aluminum frame, padded vinyl seat, rubber-grip handles
Wheel Size
Before
6 in
After
6 in (15.2 cm) dual-caster, indoor/outdoor
Seat Height
Before
(empty)
After
23 in (58.4 cm) from ground
FDA Class
Before
(empty)
After
Class I — 890.3420 (Walking Aid)
Clinical Keywords
Before
(empty)
After
rollator walker, folding rollator, rolling walker with seat, mobility aid, gait training, reduced ambulatory endurance, balance support, senior walker
Schema Markup
Before
None
After
MedicalDevice + Product (fully structured)
Discoverability
Before
22/100
After
94/100
22
Discoverability Before
94
Discoverability After
Real-World Scenario

The $340K Reimbursement Gap

Mid-size DME distributor. 14,000 SKUs. 3-person catalog team entering data manually.

14,000
Total SKUs
6
Avg Attributes per SKU
30%
HCPCS Error Rate
Problem

Claims rejected at scale

Missing or incorrect HCPCS codes caused payers to reject reimbursement claims on 30% of submitted line items — $340K per quarter left on the table.

Root Cause

Manual entry, no validation

A 3-person team was hand-keying codes for 14,000 SKUs with no automated validation against CMS reference files. Errors compounded with every catalog update.

MerchantOps Fix

AI-validated HCPCS coding

MerchantOps auto-extracted and validated every HCPCS code against CMS reference data. Accuracy jumped from 70% to 99.6% — and rejected claims dropped 44%.

We were leaving $340K per quarter on the table in rejected claims alone. The codes were wrong, and we didn't have the bandwidth to catch them.

1
Integration
1
Person
<40
Hours

Ready to transform your healthcare product data?

See how MerchantOps enriches DME catalogs, medical device listings, and healthcare e-commerce with clinically accurate, AI-discoverable product data.